The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines-Reference-Cited by-同舟云学术

The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines

Published:2022-07 Issue: Volume:102 Page:102216
ISSN:0969-6997
Container-title:Journal of Air Transport Management
language:en
Short-container-title:Journal of Air Transport Management

Author:

Lee Won Seok,Tang Ruohan^ORCID,Moon Joonho^ORCID,Song Myungkeun^ORCID

Funder

National Research Foundation of Korea

Ministry of Education

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference123 articles.

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4. Different role of hotel CSR activities in the formation of customers' brand loyalty;Ahn;Int. J. Qual. Serv. Sci.,2020

5. The role of brand love in consumer‐brand relationships;Albert;J. Consum. Market.,2013

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