The effectiveness of airline crisis management on brand protection: A case study of British Airways-Reference-Cited by-同舟云学术

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The effectiveness of airline crisis management on brand protection: A case study of British Airways

Published:2013-05 Issue: Volume:28 Page:55-61
ISSN:0969-6997
Container-title:Journal of Air Transport Management
language:en
Short-container-title:Journal of Air Transport Management

Author:

Grundy Michael,Moxon Richard

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference54 articles.

1. Allport, 2010. Email correspondence with BA Press Office, 16th July.

2. UK Airspace Reopens;BA,2010

3. Willie Walsh Statement;BA,2008

4. BA Chief on T5 Teething Woes;BBC,2008

5. Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies;Benoit,1995

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