Airline brand management: A practical perspective to brand management in the airline industry-Reference-Cited by-同舟云学术

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Airline brand management: A practical perspective to brand management in the airline industry

Published:2023-08 Issue: Volume:49 Page:100985
ISSN:2210-5395
Container-title:Research in Transportation Business & Management
language:en
Short-container-title:Research in Transportation Business & Management

Author:

Sezgen Eren,Mason Keith J.,Mayer Robert

Publisher

Elsevier BV

Subject

Management Science and Operations Research,Strategy and Management,Tourism, Leisure and Hospitality Management,Economics, Econometrics and Finance (miscellaneous),Transportation,Business and International Management,General Decision Sciences

Reference82 articles.

1. Managing brand equity capitalizing on the value of a brand name;Aaker,1991

2. Building strong Brands;Aaker,1996

3. Marketing and the Bottom Line: The marketing metrics to pump up cash flow;Ambler,2003

4. Fundamentals of airline marketing;Ambrose,2021

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Study of service quality, price sensitivity, and passenger satisfaction in India’s airline sector;Innovative Marketing;2024-08-21

2. Deciphering Consumer-Based Brand Equity, Brand Preference, and Intentions in Algeria’s Home Appliance Market;Asian Journal of Business and Accounting;2024-06-30

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