Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment-Reference-Cited by-同舟云学术

Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment

Published:2022-09 Issue: Volume:52 Page:1-12
ISSN:1447-6770
Container-title:Journal of Hospitality and Tourism Management
language:en
Short-container-title:Journal of Hospitality and Tourism Management

Author:

Nkoulou Mvondo Gustave Florentin^ORCID,Jing Fengjie,Hussain Khalid,Raza Muhammad Ali

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference86 articles.

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5. Value co-creation and customer citizenship behavior;Assiouras;Annals of Tourism Research,2019

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