Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store-Reference-Cited by-同舟云学术

Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store

Published:2016-12 Issue: Volume:107 Page:196-207
ISSN:0195-6663
Container-title:Appetite
language:en
Short-container-title:Appetite

Author:

van Herpen Erica^ORCID,van den Broek Eva,van Trijp Hans C.M.,Yu Tian

Funder

European Regional Development

Dutch provinces Gelderland and Overijssel

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,General Psychology

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5. Testing FMCG innovations: Experimental real store versus virtual;Bressoud;Journal of Product & Brand Management,2013

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