Validating agent-based marketing models through conjoint analysis-Reference-Cited by-同舟云学术

Validating agent-based marketing models through conjoint analysis

Published:2007-08 Issue:8 Volume:60 Page:848-857
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Garcia Rosanna,Rummel Paul,Hauser John

Publisher

Elsevier BV

Subject

Marketing

Reference29 articles.

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