The impact of virtual, augmented and mixed reality technologies on the customer experience-Reference-Cited by-同舟云学术

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The impact of virtual, augmented and mixed reality technologies on the customer experience

Published:2019-07 Issue: Volume:100 Page:547-560
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Flavián Carlos^ORCID,Ibáñez-Sánchez Sergio,Orús Carlos

Funder

Government of Aragón

European Social Fund

Publisher

Elsevier BV

Subject

Marketing

Reference116 articles.

1. A survey of augmented reality;Azuma;Presence Teleoperators and Virtual Environments,1997

2. The effect of interactivity on learning physical actions in virtual reality;Bailenson;Media Psychology,2008

3. Immersion and emotion: Their impact on the sense of presence;Baños;Cyberpsychology & Behavior,2004

4. Understanding virtual reality in marketing: Nature, implications and potential;Barnes,2016

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