Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference95 articles.
1. Understanding attitudes and predicting social behaviour;Ajzen,1980
2. Globalization, expectations model of economic nationalism, and consumer behavior;Akhter;Journal of Consumer Marketing,2007
3. Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture;Alden;Journal of Marketing,1999
4. Changes in the behaviour of Russian consumers under recent reforms;Auzan;Journal of Consumer Policy,1995
5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
Cited by 49 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem;Journal of International Marketing;2024-09-14
2. The spillover effect of Chinese sportswear brands' relationship quality: a perspective of Confucian yuanfen culture;International Journal of Sports Marketing and Sponsorship;2024-07-18
3. Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus;Cogent Business & Management;2024-07-15
4. Comparing PLS-SEM Statistical Technologies for Educating the Importance of Linearity;Advances in Computer and Electrical Engineering;2024-06-21
5. Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude;Journal of International Consumer Marketing;2024-04
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3