Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude-Reference-Cited by-同舟云学术

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Ethnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand Attitude

Published:2024-04 Issue:5 Volume:36 Page:503-519
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Kara Ali¹,Prasad S. Shyam²,Spillan John E.³

Affiliation:

1. Business Administration, Penn State York, York, Pennsylvania, USA

2. Faculty of Marketing, International School of Management, Bengaluru, India

3. Department of Management, International Business and Supply Chain Management, University of North Carolina at Pembroke, Pembroke, North Carolina, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2024.2324764

Reference61 articles.

1. Aaker, D. A. 1996. Building strong brands. London: Simon & Schuster, Free Press.

2. Consumer Evaluations of Brand Extensions

3. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

4. The role of product brand image and online store image on perceived risks and online purchase intentions for apparel

5. Arnould, E. J., L. L. Price, and G. M. Zinkhan. 2004. Consumers. 2nd ed. New York: McGraw-Hill.

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