Consumer brand relationships research: A bibliometric citation meta-analysis
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference114 articles.
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4. The effects of brand relationship norms on consumer attitudes and behavior;Aggarwal;Journal of Consumer Research,2004
5. When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism;Aggarwal;Journal of Consumer Research,2012
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