The effects of online product presentation on consumer responses: A mental imagery perspective-Reference-Cited by-同舟云学术

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The effects of online product presentation on consumer responses: A mental imagery perspective

Published:2014-11 Issue:11 Volume:67 Page:2464-2472
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Yoo Jungmin,Kim Minjeong

Publisher

Elsevier BV

Subject

Marketing

Reference52 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

2. Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes;Babin;Journal of Advertising,1997

3. The generation and consequences of communication-evoked imagery;Bone;Journal of Consumer Research,1992

4. The operation of visual imagery as a mediator of advertising effects;Burns;Journal of Advertising,1993

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