Author:
Lee Johnny JiungYee,Capella Michael L.,Taylor Charles R.,Luo Mi (Meg),Gabler Colin B.
Reference74 articles.
1. Dynamic marketing behavior;Alderson,1965
2. A model of distributor firm and manufacturer firm working partnerships;Anderson;Journal of Marketing,1990
3. 6 rewards programs worth your loyalty;Androitis;The Wall Street Journal,2011
4. Illusionary progress in loyalty programs: Magnitudes, reward distances, and step-size ambiguity;Bagchi;Journal of Consumer Research,2011
5. Marketing as exchange;Bagozzi;Journal of Marketing,1975
Cited by
73 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献