Industrial buyers' risk aversion and channel selection
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference33 articles.
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2. Situational risk in organizational buying: a basis for adaptive selling;Bunn;Ind Mark Manage,1996
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4. Segmenting the industrial marketing. A new measure of responsibility for marketing;Cardozo,1968
5. Experimental study of industrial buyer behavior;Cardozo;J Mark Res,1971
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