Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal-Reference-Cited by-同舟云学术

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Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal

Published:2020-08 Issue: Volume:116 Page:734-744
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bose Sunny,Roy Sanjit Kumar,Alwi Sharifah Faridah Syed,Nguyen Bang^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference95 articles.

1. Building strong brands;Aaker,1996

2. Measuring brand equity across products and markets;Aaker;California Management Review,1996

3. Teesta, Tipaimukh and river linking: danger to Bangladesh-India relations;Ahmed;Economic and Political Weekly,2012

4. Some important distinctions in place branding;Anholt;Place Branding and Public Diplomacy,2005

5. Competitive identity;Anholt,2007

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4. Determining the predictive importance of the core dimensions of nation brands;Journal of Product & Brand Management;2023-06-14

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