The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioural process perspective

Author:

Karimi SaharORCID,Holland Christopher P.,Papamichail K. Nadia

Publisher

Elsevier BV

Subject

Marketing

Reference83 articles.

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4. Using protocol analysis to evaluate the usability of a commercial web site;Benbunan-Fich;Information & Management,2001

5. Constructive consumer choice processes;Bettman;Journal of Consumer Research,1998

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