The product is me: Hyper-personalized consumer goods as unconventional luxury-Reference-Cited by-同舟云学术

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The product is me: Hyper-personalized consumer goods as unconventional luxury

Published:2021-05 Issue: Volume:129 Page:446-454
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Rosenbaum Mark S.^ORCID,Ramirez Germán Contreras,Campbell Jeffrey,Klaus Philipp

Publisher

Elsevier BV

Subject

Marketing

Reference70 articles.

1. Luxury goods and the equity premium;Aït-Sahalia;Journal of Finance,2004

2. Veblen effects in a theory of conspicuous consumption;Bagwell;American Economic Review,1996

3. Possessions and the extended self;Belk;Journal of Consumer Research,1988

4. Subtle signals of inconspicuous consumption;Berger;Journal of Consumer Research,2010

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