Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability-Reference-Cited by-同舟云学术

Exploring barriers to adoption of Virtual Reality through Social Media Analytics and Machine Learning – An assessment of technology, network, price and trialability

Published:2019-07 Issue: Volume:100 Page:469-474
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Laurell Christofer,Sandström Christian^ORCID,Berthold Adam,Larsson Daniel

Funder

Jan Wallander and Tom Hedelius Foundation and Tore Browaldh Foundation

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

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