Virtual Reality and Tourism Marketing

Abstract

Marketing for historical tourism is being revolutionized by social media and virtual reality, which provide immersive experiences that go beyond conventional boundaries. This study investigates how they interact to affect behavioral intent, emotional reaction, and audience engagement. Researchers examine user behavior and pleasure through the use of netnography, narrative reporting, and theories such as uses and gratifications and UTAUT. The results highlight the importance of VRM for sustainable tourism and economic growth, but they also highlight the need for more study on industry acceptability and regulatory frameworks. Opportunities to improve visitor experiences and encourage cultural preservation are provided by VRM. Future research should concentrate on cross-location comparisons and the integration of VR with cutting-edge technologies like AR and MR. In the end, VRM has the power to revolutionize historical tourism by offering enthralling experiences that encourage inquiry and discovery.