1. Brand, organisational identity and reputation in SMEs: An overview;Abimbola;Qualitative Market Research: An International Journal,2007
2. Determinant factors contributing to student choice in selecting a university;Agrey;Journal of Education and Human Development,2014
3. The legitimacy paradox of business schools: losing by gaining?;Alajoutsijarvi;Academy of Management Learning & Education,2015
4. Fools rush in? The institutional context of industry creation;Aldrich;Academy of Management Review,1994
5. An integrative approach to university visual identity and reputation;Alessandri;Corporate Reputation Review,2006