Funder
ESIC Business & Marketing School
Reference64 articles.
1. The off-line impact of online ads;Abraham;Harvard Business Review,2008
2. Managing multi- and omni-channel distribution: Metrics and research directions;Ailawadi;Journal of Retailing,2017
3. Free riding and customer retention across retailers’;Baal;Journal of Interactive Marketing,2005
4. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
5. Competitive advertising within store flyers: A win-win strategy?;Chaabane;Journal of Retailing and Consumer Services,2010
Cited by
13 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献