Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach-Reference-Cited by-同舟云学术

Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach

Published:2020-03 Issue: Volume:110 Page:24-40
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Leong Lai-Ying,Hew Teck-Soon,Ooi Keng-Boon,Chong Alain Yee-Loong

Publisher

Elsevier BV

Subject

Marketing

Reference119 articles.

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