Author:
Iyer Rajesh,Griffin Mitch
Reference49 articles.
1. Publication manual of the American Psychological Association;American Psychological Association,1994
2. Discovery and communication of important marketing findings: Evidence and proposals;Armstrong;Journal of Business Research,2003
3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
4. Color and shopping intentions: The intervening effect of price fairness and perceived affect;Babin;Journal of Business Research,2003
5. The evaluation of structural equation models and hypothesis testing;Bagozzi;Principles of Marketing Research,1994
Cited by
33 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献