1. Attitudinal ambivalence: a test of three key hypotheses;Armitage;Pers Soc Psychol Bull,2000
2. Social identity and the meaning of fashion brands;Auty,1998
3. Fashion involvement, self-monitoring and the meaning of brands;Auty;J Prod Brand Manag,1998
4. Being like or being liked: identity vs. approval in a social context;Auty,2001
5. Mapping the negative self: from ‘so not me’… to ‘just not me’;Banister,2001