The effect of different types of virtual influencers on consumers’ emotional attachment

Author:

Yan Ji,Xia SenmaoORCID,Jiang Amanda,Lin Zhibin

Publisher

Elsevier BV

Reference129 articles.

1. AJmarketing. (2023). Top 20 Virtual Influencers to Follow in 2023. Retrieved from https://www.ajmarketing.io/post/top-20-virtual-influencers-to-follow.

2. Andersson, V., & Sobek, T. (2020). Virtual avatars, virtual influencers & authenticity: A qualitative study from a consumer perspective.[Master thesis, University of Gothenburg]. Gothenburg University Library. http://hdl.handle.net/2077/64928.

3. Communication and social presence: The impact on adult Learners' emotions in distance Learning;Angelaki;European Journal of Open, Distance and e-Learning,2013

4. Eye-contact, distance and affiliation;Argyle;Sociometry,1965

5. Almost human? a comparative case study on the social media presence of virtual influencers;Arsenyan;International Journal of Human-Computer Studies,2021

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