1. Targeted advertising as a signal;Anand;Quantitative Marketing and Economics,2009
2. Uniform and targeted informative advertising with asymmetric customer loyalty;Arnold;Journal of Economics and Management Strategy,2021
3. Competitive targeted advertising with price discrimination;Esteves;Marketing Science,2018
4. When and why we forget to buy;Fernandes;Journal of Consumer Psychology,2016
5. The targeting of advertising;Iyer;Marketing Science,2005