When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions

Author:

Rosendo-Rios Veronica,Shukla Paurav

Publisher

Elsevier BV

Subject

Marketing

Reference76 articles.

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3. New luxury: Defining and evaluating emerging luxury trends through the lenses of consumption and personal values;Atkinson;Journal of Product & Brand Management,2021

4. BCG (2019). 2019 True-luxury global consumer insight. 6th Ed. BCG & Altagamma. Retrieved from: http://media-publications.bcg.com/france/True-Luxury%20Global%20Consumer%20Insight%202019%20-%20Plenary%20-%20vMedia.pdf (Accessed on: 24 Dec 2021).

5. Extended self and extending paradigmatic perspective;Belk;Journal of Consumer Research,1989

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