The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers-Reference-Cited by-同舟云学术

The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers

Published:2023-02 Issue: Volume:156 Page:113490
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Rosendo-Rios Veronica,Shukla Paurav

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

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2. Social Media Word of Mouth and Masstige Purchase Behaviour;Central European Business Review;2024-07-28

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4. How rarity and exclusivity influence types of perceived value for luxury;Journal of Brand Management;2024-04-18

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