Mega or macro social media influencers: Who endorses brands better?

Author:

Teresa Borges-Tiago Maria,Santiago Joanna,Tiago Flavio

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Arens, E. (2020). How COVID-19 has changed social media engagement. Retrieved from https://sproutsocial.com/insights/covid19-social-media-changes/#volume-updates.

2. Analyzing the brand equity and resonance of banking services: Malaysian consumer perspective;Abd Aziz;International Journal of Marketing Studies,2010

3. Badenhausen, K. (2016). Why Cristiano Ronaldo's $1 Billion Nike Deal May Be A Bargain For Sportswear Giant. Retrieved from https://www.forbes.com/sites/kurtbadenhausen/2016/12/02/cristiano-ronaldos-1-billion-nike-deal-is-a-bargain-for-sportswear-giant/?sh=1c65e56b5a91.

4. The effects of the standardized Instagram disclosure for micro-and meso-influencers;Boerman;Computers in Human Behavior,2020

5. A brand-new world: Brand-endorsers-users fit on social media;Borges-Tiago;Academia Revista Latinoamericana de Administración,2019

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