Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions

Author:

Marc Lim Weng

Publisher

Elsevier BV

Subject

Marketing

Reference136 articles.

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3. The role of sense of community in harnessing the wisdom of crowds and creating collaborative knowledge during the COVID-19 pandemic;Al-Omoush;Journal of Business Research,2021

4. Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic;Alalwan;Industrial Marketing Management,2021

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