Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps-Reference-Cited by-同舟云学术

Omnichannel Management in B2B. Complexity-based model. Empirical evidence from a panel of experts based on Fuzzy Cognitive Maps

Published:2021-05 Issue: Volume:95 Page:99-113
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Alonso-Garcia Javier,Pablo-Martí Federico,Nunez-Barriopedro Estela

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

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3. Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping;Avery;GfK Marketing Intelligence Review,2013

4. Visualizing knowledge domains;Börner;Annual Review of Information Science and Technology,2005

5. The future of omnichannel retail: A four-stage Delphi study;von Briel;Technological Forecasting and Social Change,2018

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