Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference84 articles.
1. A coconstructed world: Adolescent self-socialization on the internet;Anderson;Journal of Public Policy and Marketing,2012
2. On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission;Angelis;Journal of Marketing Research,2012
3. Social learning theory;Bandura,1977
4. Investigating the potential influence of the internet as a new socialization agent in context with other traditional socialization agents;Barber;Journal of Marketing Theory and Practice,2013
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