Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents-Reference-Cited by-同舟云学术

Investigating the Potential Influence of the Internet as a New Socialization Agent in Context with Other Traditional Socialization Agents

Published:2013-04 Issue:2 Volume:21 Page:179-194
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Barber Nelson A.¹

Affiliation:

1. a Peter T. Paul College of Business and Economics, University of New Hampshire, Durham, NH

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.2753/MTP1069-6679210204

Reference68 articles.

1. Anderson, Doug, and Laurel Kennedy (2006), "Baby Boomer Segmentation: Eight Is Enough," Consumer Insights (Fall-Winter) (available at www.agelessons.com/images/ConsumerInsight.pdf

2. Fashion Involvement, Self-Monitoring and the Meaning of Brands;Susan Auty;Journal of Product & Brand Management,1998

3. Generation Y Female Consumer Decision-Making Styles;Cathy Bakewell;International Journal of Retail & Distribution Management,2003

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