Author:
Hultman Magnus,Skarmeas Dionysis,Oghazi Pejvak,Beheshti Hooshang M.
Reference33 articles.
1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
2. The brand as a character, a partner and a person: Three perspectives on the question of brand personality;Aaker;Advances in Consumer Research,1995
3. Destination loyalty: Consumers' economic behavior;Alegre;Annals of Tourism Research,2006
4. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
5. The identity salience model of relationship marketing success: The case of nonprofit marketing;Arnett;Journal of Marketing,2003
Cited by
198 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献