Communication and marketing of services by religious organizations in India-Reference-Cited by-同舟云学术

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Communication and marketing of services by religious organizations in India

Published:2014-02 Issue:2 Volume:67 Page:59-67
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Iyer Sriya,Velu Chander,Mumit Abdul

Publisher

Elsevier BV

Subject

Marketing

Reference30 articles.

1. Managing brand equity;Aaker,1991

2. The brand positioning and image of a religious organization: An empirical analysis;Abreu;International Journal of Nonprofit and Voluntary Sector Marketing,2006

3. Structural Equations with Latent Variables. Wiley Series in Probability and Mathematical Statistics;Bollen,1989

4. Economics of religion;Berman,2008

5. Managing word of mouth for organizational success;Cafferky;Health Executive,2005

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