The effect of purchase situation on realized pro-environmental consumer behavior

Author:

Grimmer Martin,Kilburn Ashley P.,Miles Morgan P.

Publisher

Elsevier BV

Subject

Marketing

Reference29 articles.

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2. Understanding attitudes and predicting social behavior;Ajzen,1980

3. Signalling the green sell: The influence of eco-label source, argument specificity and product involvement in consumer trust;Atkinson;Journal of Advertising,2014

4. Situational variables and consumer behavior;Belk;Journal of Consumer Research,1975

5. The predictive validity of multiple-item versus single-item measures of the same constructs;Bergkvist;Journal of Marketing Research,2007

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