Author:
Cabooter Elke,Weijters Bert,Geuens Maggie,Vermeir Iris
Reference67 articles.
1. Simple rating scale format: exploring extreme response;Albaum;International Journal of Market Research,2007
2. The role of emotions in marketing;Bagozzi;Journal of the Academy of Marketing Science,1999
3. Response styles in marketing research: A Cross-national investigation;Baumgartner;Journal of Marketing Research,2001
4. Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research;Bearden,1999
5. Marketing scales handbook;Bruner,2001
Cited by
30 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献