Product returns on the Internet: A case of mixed signals?

Author:

Bonifield Carolyn,Cole Catherine,Schultz Randall L.

Publisher

Elsevier BV

Subject

Marketing

Reference22 articles.

1. E-retailing 2.0;Anthes;Computerworld,2002

2. The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?;Biswas;J Interact Market,2004

3. Low price guarantees as signals of lowest price: the moderating role of perceived price dispersion;Biswas;J Retail,2006

4. BizRate.com 2008 Store ratings guide. [World Wide Web page]. Retrieved June 2008 from the World Wide Web: www.bizrate.com/ratings_guide.

5. A consumer-side experimental examination of signaling theory;Boulding;J Consum Res,1993

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