Web advertising: The role of e-mail marketing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference23 articles.
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2. The state of Internet-related research in communications, marketing, and advertising: 1994–2003;Cho;J Advert,2006
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4. The influence of home page complexity on consumer attention, attitudes and purchase intent;Geisler;J Advertizing,2006
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