The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003

Author:

Cho Chang-Hoan,Khang HyoungKoo

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Reference64 articles.

1. Adams, Edward, and John V. Bodle (1995), "Research Presented at Conventions: How Well Are Women Doing?" Journalism and Mass Communication Educator50 (2), 14-22.

2. American Marketing Association (1960), Definitions: A Glossary of Marketing Terms, Chicago: American Marketing Association.

3. Aulakh, Preet S., and Masaaki Kotabe (1993), "An Assessment of Theoretical and Methodological Development in International Marketing: 1980-1990," Journal of International Marketing1 (2), 5-28.

4. Babbie, Earl (2001), The Practice of Social Research, 9th ed., Belmont, CA: Wadsworth.

5. Bailey, Kenneth D. (1982), Methods of Social Research, 2nd ed., New York: Free Press

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