Does perceived consumer fit matter in corporate social responsibility issues?-Reference-Cited by-同舟云学术

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Does perceived consumer fit matter in corporate social responsibility issues?

Published:2012-11 Issue:11 Volume:65 Page:1558-1564
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Lee Eun Mi,Park Seong-Yeon,Rapert Molly I.,Newman Christopher L.

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

1. Measuring brand equity across products and markets;Aaker;Calif Manage Rev,1996

2. Consumer evaluations of brand extensions;Aaker;J Mark,1990

3. From intentions to actions: a theory of planned behavior;Ajzen,1985

4. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol Bull,1988

5. Brand fit is crucial to the success of cause related ties;Bainbridge;Marketing,2001

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