Relationship marketing's role in managing the firm–investor dyad-Reference-Cited by-同舟云学术

Relationship marketing's role in managing the firm–investor dyad

Published:2011-08 Issue:8 Volume:64 Page:896-903
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Hoffmann Arvid O.I.,Pennings Joost M.E.,Wies Simone

Publisher

Elsevier BV

Subject

Marketing

Reference70 articles.

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