“Translating” between survey answer formats

Author:

Dolnicar Sara,Grün Bettina

Publisher

Elsevier BV

Subject

Marketing

Reference35 articles.

1. Reliability and the number of rating scale categories;Bendig;Journal of Applied Psychology,1954

2. Reliability testing of psychographic scales: Five-point or seven-point? Anchored or labeled?;Boote;Journal of Advertising Research,1981

3. Optimal refinement of the rating scale;Champney;Journal of Applied Psychology,1939

4. The effect of number of rating scale categories upon levels of interrater reliability: A Monte Carlo investigation;Cicchetti;Applied Psychological Measurement,1985

5. The optimal number of response alternatives for a scale: A review;Cox;Journal of Marketing Research,1980

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