Explaining consumer acceptance of handheld Internet devices

Author:

Bruner Gordon C.,Kumar Anand

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. State versus action orientation theory of reasoned action: an application to coupon usage;Bagozzi;J. Consum. Res.,1992

2. Hedonic and utilitarian motivations for online retail shopping behavior;Childers;J. Retail.,2001

3. An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors;Dabholkar;J. Acad. Mark. Sci.,2002

4. Davis FD. Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results. Unpublished doctoral dissertation. Cambridge (MA): MIT Sloan School of Management, 1986

5. User acceptance of computer technology: a comparison of two theoretical models;Davis;Manage. Sci.,1989

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