Author:
Chatzipanagiotou Kalliopi,Veloutsou Cleopatra,Christodoulides George
Reference38 articles.
1. Managing brand equity. Capitalizing on the value of brand name;Aaker,1991
2. When good brands do bad;Aaker;Journal of Consumer Research,2004
3. Relating brand and customer perspectives on marketing management;Ambler;Journal of Service Research,2002
4. Brand equity's antecedent/consequence relationships in cross-cultural settings;Broyles;Journal of Product and Brand Management,2010
5. A cross-national validation of the consumer-based brand equity scale;Buil;Journal of Product and Brand Management,2008
Cited by
100 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献