Not so different after all? A netnographic exploration of user engagement with non-human influencers on social media

Author:

Xie-Carson LiORCID,Benckendorff PierreORCID,Hughes KarenORCID

Publisher

Elsevier BV

Subject

Marketing

Reference74 articles.

1. Communicative Intimacies: Influencers and Percieved Interconnectedness;Abidin;Ada New Media,2015

2. Aubie the Tiger [@aubiethetiger01]. (2020, March 17). Missing all my furriends being back on campus but there will be days like this again soon #WarEagle [Instagram post]. Retrieved from https://www.instagram.com/p/B9zBcCnFMHb/.

3. Aubie the Tiger [@aubiethetiger01]. (2023). Followers [Instagram profile]. Retrieved June 23, 2023 from https://www.instagram.com/aubiethetiger01/.

4. Barbie [@barbiestyle]. (2015, June 9). Strike a pose! Fitness is most fun with friends. [Instagram post]. Retrieved from https://www.instagram.com/p/3rb2Sow4hy/.

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