Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach-Reference-Cited by-同舟云学术

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach

Published:2023-03 Issue: Volume:158 Page:113662
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Behl Abhishek,Jayawardena Nirma,Nigam Achint,Pereira Vijay,Shankar Amit,Jebarajakirthy Charles

Publisher

Elsevier BV

Subject

Marketing

Reference125 articles.

1. Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust;Agag;Computers in Human Behavior,2016

2. Strategic agility and human resource management;Ahammad;Human Resource Management Review,2020

3. Ahmadi, & O'Cass. (2016). The role of entrepreneurial marketing in new technology ventures first product commercialisation. Journal of Strategic Marketing, 24(1), 47–60.

4. The dynamic relationship between FinTech and social distancing under COVID-19 pandemic: Digital payments evidence;Alber;International Journal of Economics and Finance,2020

5. Surrendering control to gain advantage: Reconciling openness and the resource-based view of the firm;Alexy;Strategic Management Journal,2018

Cited by 12 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Thirty-five years of sensemaking in the business & management research: a bibliometric analysis, review and discussion;Management Review Quarterly;2024-08-16

2. CSR and ownership structure: Moderating role of board characteristics in an emerging country context;Corporate Social Responsibility and Environmental Management;2024-05-12

3. Investigating the switch from sanitary napkins to menstrual cups;Journal of Cleaner Production;2024-05

4. A study of entrepreneurial marketing activities and firm performance in an immediate post-COVID-19 era: the moderating role of coopetition;International Journal of Entrepreneurial Behavior & Research;2024-04-15

5. International dynamic marketing capabilities: developments and a research agenda;International Marketing Review;2024-02-13