The role of entrepreneurial marketing in new technology ventures first product commercialisation
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2015.1035039
Reference33 articles.
1. Organizational and competitive influences of exploration and exploitation activities in small firms
2. Product resource–capability complementarity, integration mechanisms, and first product advantage
3. Resolving the Capability–Rigidity Paradox in New Product Innovation
4. The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses
5. Just entrepreneurial enough: the moderating effect of entrepreneurship on the relationship between market orientation and performance
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