Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA-Reference-Cited by-同舟云学术

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Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA

Published:2023-09 Issue: Volume:164 Page:113972
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Petrescu Maria^ORCID,Namin Aidin,Richard Marie-Odile

Funder

Embry-Riddle Aeronautical University

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

1. A cross-national and cross-cultural approach to global market segmentation: An application using consumers’ perceived service quality;Agarwal;Journal of International Marketing,2010

2. From intentions to action: A Theory of Planned Behavior;Ajzen,1985

3. Understanding attitudes and predicting social behavior;Ajzen,1980

4. Factor analysis and AIC;Akaike;Psychometrika,1987

5. Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture;Alden;Journal of Marketing,1999

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