Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion
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Published:2023-11
Issue:
Volume:168
Page:114201
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ISSN:0148-2963
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Container-title:Journal of Business Research
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language:en
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Short-container-title:Journal of Business Research
Author:
Lasarov WassiliORCID,
Orth Ulrich R.ORCID,
Wirtz JochenORCID,
Holm Mirjam