Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks-Reference-Cited by-同舟云学术

Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks

Published:2023-08 Issue: Volume:163 Page:113910
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Dahl Andrew J.,Peltier James W.,Swan Eric L.

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

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